In this exclusive conversation, Global Property CEO James Norton shares his insights on how sustainable urban development, digital transformation, and global migration are reshaping the real estate market.
The New Shape of Urban Investment
Journalist: Mr. Norton, global real estate is evolving rapidly. What trends are shaping the market today?
James Norton: The biggest shift we’re seeing is toward urban concentration. Cities are becoming the main centers of economic and cultural life. Investors are now more interested in mixed-use urban projects—developments that combine living, working, and leisure within the same environment. It’s not just about square meters anymore; it’s about creating integrated lifestyles.
Sustainability Is Now an Economic Imperative
Journalist: Sustainability has become a major talking point across industries. How is it influencing your company’s strategy?
James Norton: Sustainability is no longer an option—it’s a business necessity. Every project we develop now meets international green standards. Energy efficiency, renewable resources, and water conservation are part of our core design principles. But sustainability goes beyond materials; it’s also about social responsibility—creating spaces that serve communities, not just investors.
Technology Is Redefining Real Estate
Journalist: Digitalization seems to be transforming every sector. What role does technology play in real estate now?
James Norton: A fundamental one. We use AI for predictive investment analysis, blockchain for transparent transactions, and virtual reality for immersive property tours. Technology allows us to eliminate inefficiencies and provide real-time data to our clients. Proptech isn’t just a trend—it’s the backbone of modern real estate.
Global Mobility and Future Opportunities
Journalist: How do you see the international property market evolving over the next decade?
James Norton: I believe global mobility will define the next era of real estate. Investors and buyers are no longer tied to one country—they think globally. Cities that embrace innovation, inclusivity, and environmental balance will lead the world. For investors, the future belongs to places that combine quality of life with long-term stability.
